John Tree is an award winning London based designer who combines a rigorous approach to manufacturing with a sensitive use of detail, materials and proportion.
Location
London, UK
Working with a reductive approach his practice explores beauty through economy. Stripping away the unnecessary, his projects combines an intelligent simplicity with a clarity of purpose.
“My work is minimal but not forced. I try to let the function lead the form and material choice until a design feels natural. Often the outcome combines a visual familiarity with a fresh simplicity”
John was previously a designer at Sony and worked with Jasper Morrison for more than 20 years. His office is currently collaborating across categories with brands such as Tala, Nine, HAY, Naught One, VG&P, and Resident.